I like that it's easy to use, has an intuitive interface for both users new or experienced in Adobe products as well as other platforms such as Lightroom/Aperture etc., is very reliable when working remotely from my home office (even though we are not located near eachother)The fact that you can easily access your files through any device makes this tool even more useful! It would be nice if they could add some sort of automatic backup feature so i don't have worry about losing all those precious photos everytime something goes wrong but otherwise great product!! We're using Dam primarily because its simple yet powerful solution which allows us organize large amounts images without having them cluttering up hard drives / servers at once time!