It's not too complicated or confusing for beginners like me who are just starting out with A/B testing! I can easily create my own tests using different variations of text in order test them without having someone else do it all by hand (elevator pitch). And there is so much info that you need when creating your first campaign- what works best? What doesn’t work at certain times throughout day etc.- which makes this tool very helpful because we don;' know exactly how our emails will perform until after they're sent off into cyberspace :) This software has made designing email marketing fun again instead feeling overwhelming!!