There are so many ways to engage directly through this channel, which is great! I love that there isn't an inbox for us - it just goes straight into our account manager dashboard where we can manage all campaigns at once from one place without having multiple tabs open in different windows or apps (which would be difficult).
The ability to create custom audiences within each campaign was also really helpful when creating new content because you don’t have to wait until everyone has signed up before sending out emails. It did take some time getting used to how everything works but now its very easy as long as you follow their instructions step-by-step.