The ability to create my own lead lists, send them out via email or text with custom messages that are easy for customers/clients to understand! I like how it can be used in multiple ways - from getting people's attention through social media posts; all of our clients have been very happy using this tool as well!! It has helped us stay organized when we're constantly working behind-the scenes at work (which is not always an ideal situation). We've also started utilizing their auto follow feature which makes finding new prospects super simple now too. Nothing yet but excited about what they will implement next because there isn't anything currently wrong so far other than having more features would definitely help make things easier :).