It's easy to use, has an intuitive interface with lots of options for customization (which makes it ideal if you want something that can be customized without having too many people involved). I don't like how complex reports are sometimes when using this tool - they're very detailed but also quite hard to figure out what exactly needs done in order to get accurate results! If your organization already uses other tools such as Excel or Access/ SQL then transitioning from those products may not seem worth while because there won't likely be any significant benefits gained by moving away; however we found that our database was becoming less efficient over time so at least now we know where some problems were happening which will help us decide whether future upgrades should continue down these paths instead of switching completely - otherwise all we'd see would have been losses due to lost productivity!! The ease of use and the ability to see the data flow and the relationships between the tables.The database can hold a lot of data and it is easy to create tables and relationships. the drag and drop feature is excellent. If you are looking for a data modelling tool, then you should definitely consider Mygide. The ability to see the relationships between tables and the flow of data.The ability to create relationships between tables.Easy to use.