I bought this for my 5 year old who can't tell the time yet so the digital display is perfect. I was pleasantly surprised by the value for money - they look a lot better and are a lot heavier than other children's watches. It also comes in a cute box, making it a great gift. Two minor complaints: 1) it's too big for my son's wrist, so it would have been nice to have had a few extra holes in the strap; and 2) A bit difficult to set the time. Other than that, it's great value for money.
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