Love love love! If only it were available in US stores. I bought a few of these and almost used up a tube and I feel like my teeth are whiter with no sensitivity! Even my brother who used it got whiter teeth! What about tooth decay? I'm not sure, but I do know that if you already have cavities, toothpaste can't fill them. The dentist has to drill out the rotten part of the tooth and put a filling on it. So if you are expecting a miracle cure, you should not buy it and go to the dentist instead. Don't wait to fix your cavity or you may need a root canal. If you have incipient tooth decay this product can help, but remember there are other measures you need to take to prevent the condition from getting worse. For example, floss throughout the day, don't eat or drink sugary foods, brush your teeth 30 minutes after eating, and if you can't resist sugar, don't forget to rinse your mouth to get rid of most of the sugar . uses who gave 1 star to a product without instructions, I mean really? Need a guide to brushing your teeth with toothpaste? Not that the Japanese do anything special before brushing their teeth. If you can't find information about a product, you obviously haven't used Google, because if you type the product's name, the company is listed on the first page with tons of information about their product. So, for people thinking of buying this, reading the 1 star reviews I would take them with grain if salt. Some even threw away this product because it is in Japanese and not in English. I mean come on! This is a Japanese product! Not everything in this world is English. It's like being annoyed that Chinese restaurants don't have English menus. SMX
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