It's easy enough that it can be used by non-technical users (and even those without any technical skills). The interface has been streamlined over time so there are fewer steps involved in using this software than other similar products out there. I wish they would add more features but overall their support team is great! We use media mark up as part of our workflow when creating content for clients like websites or social platforms. This allows us to keep track of changes made throughout production which saves tons of time later down the line when we're trying to get final edits approved before publishing. Also helps reduce errors from being accidentally uploaded at some point along the way.