The ease-of use, how simple it is for memberships/people in different states or even countries can be added together with no problems at all! It's also very easy if you have people who are not tech savvy - they don't need any help when using this product as well!! I would love more features like online services (like video conferencing) but these do cost money which we cannot afford right now so i'm ok without them :) Great tool overall though especially since our congregation has grown over time allowing us access into other churches' databases too easily makes life easier ;).