I like that it is easy for marketers who are new at using data analysis software but have experience in other programs such as Excel or Google Sheets etc., this makes things very simple! The interface can be confusing if you do not know exactly what each icon means - however once figured out its really nice how quick everything comes together with no coding required (which was one of my biggest issues when learning any program). It's also great being able use upsights API from our website which allows us more flexibility than just having an account installed locally because we don't always want people accessing their files offsite so they aren’t connected all day long via VPNs.