I like that it is very simple to use as well as customize what you need for your church or organization needs; they have also been helpful with any questions we may ask in regards their software which are answered quickly! 1) It's easy 2.) They give great customer service 3). Their support team knows exactly how things work so there aren't many issues when using this product 4.). This helps us get our tasks done more efficiently 5.). We love being able keep track of all members who attend services 6.), And most importantly keeping up-to speed w/changes made by them 7.-It makes tracking attendance seamless 8)-it can be customized per ministry 9),and 10); if anything changes within my email account i'm notified right away 12)),i don’t know about other companies but at least ours does an excellent job making.