The ease at which it integrates into our website, all we need is html code from another platform that already has tracking codes implemented for analytics purpose only! I have no complaints so far about this product as its working great compared against competition out there but maybe try adding some extra features like geofencing where if user clicks within specific radius then popup notifies customer service agent (mobile app). We are able solve web site issues related targeting people geographically close by enabling geo-targeting function using GPS data provided through Google Maps API integration without any additional costs required. I like that it is easy for me as a customer, because we have always been able to use this software from my computer at home without any problem. The only thing i don't really care about is when someone has problems using geo-targeting, they are not contacted by support team immediately so sometimes its hard to fix their issue if there isn't anyone available at specific time/day. We need geonetracking system which will help us find where our customers come from (browser IP address).