It's very easy to use, has great features such as price history charts of various industries which makes it easier for us at least somewhat understand if we're in an industry where there are fluctuations or not (the more data points I have - whether good/bad), etc..
We've been using this software since about 7 years ago when amazon first launched their affiliate program so our experience with them was limited back then but they seemed like nice people who were trying new things by offeringβ¦