1. First of all, the so-called "Magic of Apple". The ease of connecting and interacting with devices within the ecosystem is chic, integration is top-notch, in addition, it is accompanied by clear indicators of the charge of the case and the headphones themselves. This includes quick switching between different company devices with which the headphones are paired, as well as the ability to connect 2 pairs of AirPods to one device (with iOS 13).
2. Sound. There was initially a skeptical opinion about AirPods, as a music lover who has tried several dozen headphones of various types, including along with Hi-Fi players. However, it was enough to walk around with them for a couple of days and that's it - I practically never part with AirPods. They don’t sound like Audio-Technica monitors, of course, but for everyday use with Apple Music, they are more than enough. Initially, I had a much worse opinion of them than it turned out in the end.
I like that the sound itself is juicy, with pronounced low frequencies and without strong blockages in the frequency response. High frequencies are pronounced, but there is no cutting sound, unlike Honor AM61. The soundstage is well defined.
3. Convenience when talking. I will also include here their quick connection and instant answer to a call when you take the AirPods out of the case and insert them into your ears. The microphones are not the most perfect, but overall, better than many indoor wireless headphones in this price category.
4. Compactness. The fifth pocket of jeans (the smallest) is easily visited.
5. Autonomy and fast charging. I deliberately refused the wireless case, because. you always have a power bank with you, and the headphones themselves, with an average use of 3-4 hours a day, require recharging no more than 1-2 times a week.
6. Comfortable to wear. Subjectively for me, because some headphones do not stay in their ears and fall out. Personally, I do not fall out with sudden movements of the head, as well as in the prone position.
7. Management. I'm so used to tapping that I find this method of control almost intuitive.