Description of Avora
Avora is the AutoML solution for everyone. Digitalisation of the economy has accelerated the pace at which markets move with an emerging need for any business’ stakeholder to make decisions and create strategies based on accurate market and performance data. Avora helps organisations doing just that, across a range of industries including financial services, ecommerce, telco, media & entertainment.
Avora enables performance marketing and operations teams to instantly find why their metrics are performing higher or lower than expected. One of our customers uses Avora to identify which products sell well on promotion to create targeted campaigns, increasing their conversion rate up to 6%.
Avora helps marketing users continuously analyse customer behaviour, preferences and intent. One of our customers uses Avora to better understand what content their customer base engages with, across age, gender and geography. This finding was pivotal to achieve 120% uplift in customer engagement.