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Captify Search Intelligence Review

4

·

Very good

Revainrating 4 out of 5  
Rating 
4.0
Marketing, Market Intelligence

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Description of Captify Search Intelligence

Captify is a global data activation company and pioneer of Search Intelligence. Captify’s unique Semantic Technology analyses over 33 billion monthly searches to power insights and media across all channels and on every device. Captify’s actionable insights play a crucial role for brands and advertisers; revealing macro world trends, consumer interests, inner-life behaviours and intent signals. To date, Captify has raised $15 million in investment and backed by Panoramic Growth Equity and Smedvig Capital. In NYC, London, Paris, Hamburg and Kiev, a global team of 160+ are powering record company growth and changing the way data is activated by marketers around the world.

Reviews

Global ratings 4
  • 5
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  • 4
    4
  • 3
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  • 2
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  • 1
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Type of review

Revainrating 4 out of 5

Great platform for attribution tracking

I love that they are constantly improving their product by adding new features as well as making improvements in existing ones! The customer support team has been very responsive when we have had questions or needed help with our account setup/integration process. We use it primarily within Google Ads but also search marketing campaigns via Bing ads (for SEO purposes). It's great being able to pull up historical analytics from any campaign you've worked through them so far without having to go…

Pros
  • Allows for multiple ad groups
  • Ability track conversions at an impression level, not just clicks
  • Helps me keep my reporting organized & easy to readAll
Cons
  • Not much more than what is already mentioned above

Revainrating 4 out of 5

Finds and drives traffic for both B2B&Consumer Products

The best part about this tool was that it helped us in finding out what our audience wanted from time to time as well as helping them find more relevant content when they searched using keywords related with their queries or topics we had covered during an event/conference etc. I also liked how easy you can use its dashboard so anyone who has basic knowledge regarding SEO could easily understand everything which helps one get better results faster than if he were doing things by himself…

Pros
  • What impressed me mostly is speed, accuracy& user interface
  • Being very simple for both technical users AND non tech savvy employees alike.
  • How accurate data comes along
  • No guesswork needed here :)
Cons
  • Lack Of Integration With Other Apps And APIs Like GA

Revainrating 4 out of 5

Great platform for attribution tracking

I love that they are constantly improving their product by adding new features as well as making improvements in existing ones! The customer support team has been very responsive when we have had questions or needed help with our account setup/integration process. We use it primarily within Google Ads but also search marketing campaigns via Bing ads (for SEO purposes). It's great being able to pull up historical analytics from any campaign you've worked through them so far without having to go…

Pros
  • Allows for multiple ad groups
  • Ability track conversions at an impression level, not just clicks
  • Helps me keep my reporting organized & easy to readAll
Cons
  • Not much more than what is already mentioned above

Revainrating 4 out of 5

Finds and drives traffic for both B2B&Consumer Products

The best part about this tool was that it helped us in finding out what our audience wanted from time to time as well as helping them find more relevant content when they searched using keywords related with their queries or topics we had covered during an event/conference etc. I also liked how easy you can use its dashboard so anyone who has basic knowledge regarding SEO could easily understand everything which helps one get better results faster than if he were doing things by himself without

Pros
  • What impressed me mostly is speed, accuracy& user interface
  • Being very simple for both technical users AND non tech savvy employees alike.
  • How accurate data comes along
  • No guesswork needed here :)
Cons
  • Lack Of Integration With Other Apps And APIs Like GA