The simplicity of setting up menus, recipes etc for our restaurants - it's all done in one place which saves time! We can also add photos to each recipe as well so we don't have any food photography outtakes lying around that could be used somewhere else if needed (we're not sure where they go!). It would really benefit from more templates/designs being added by third parties but this isnβt something I think should detract too much from its core functionality-it gets my job done very easilyβ¦