The ease of use, ability to be customized with my logo right out-of -the box! I wish there were more templates available for other social media platforms like Facebook or Instagram but we are making progress in that direction as well!! Not much so far; just trying it now since its new this year at our school district (we've used them previously).
We have noticed an increase from using hashtags last semester compared t0 when they weren't being utilized correctly by students during finals weekβ¦