The ease of use, how customizable it is for all types of applications, its simple design to learn yet powerful enough that you can make advanced customizations in just minutes! It's got an amazing community behind from which I have received help time after time. And their support team has been great throughout this whole process too as well. There are so many different features within DIGIFlOAT but my favorite by far would be the ability to add your own icons or images (and even videos) to show