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Etailinsights Review

3

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Very good

Revainrating 4.5 out of 5  
Rating 
4.7
Marketing, Demand Generation

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Description of Etailinsights

etailinsights is the leading provider of rich, accurate and quarterly-refreshed data on specific online retailers. etailinsights was founded to help eCommerce solution providers define their target market and execute strategies to grow revenue. etailinsights provides more than 150 companies with access to the detailed information needed to target eCommerce companies and connect with their management. With etailinsights, any sales and marketing team can find better prospects, improve their call preparation and close more business.

Reviews

Global ratings 3
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Type of review

Revainrating 4 out of 5

Excellent resource & great team of experts

I use this tool for my job in helping small businesses build their website and drive traffic to them. There are many things that make ETI so valuable. The ability to be able to research customers by demographics. This is extremely important because there are other tools out there that don't have this option. Also being able to track search terms over time it helps you see what words are working and which ones aren't. Being able to pull up historical research as well as the current trends is…

Pros
  • Easy access from any device / browserEfficiently pulls demographic breakdowns across multiple campaignsEasy integration between Google Analytics & AdwordsData can easily exported via excel/csv format
Cons
  • Not integrated directly w GA (or Adobe)Not great mobile experience

Revainrating 5 out of 5

Easy to learn and extremely useful tool

The ability for us as marketers within our organization -to understand who we are targeting in each country around them so that communication could be made easier at an individual level.- Also it gives you insight into what your competitors products/marketing tactics might look like if they were doing similar things here locally (we have done this now). It took some time getting used too but once people started using all features there really isn't anything I dislike about Etailsight other…

Pros
  • Extremely easy to access customer data
  • Ability create reports quickly, efficiently,
  • Flexibility with reporting options;)
  • Great functionality throughout platform including ease finding information through search bar & advanced filters etc
Cons
  • It is hard to say

Revainrating 5 out of 5

Great insight into customer behaviour and conversion

The most important thing I like about Etailsightings as an agency partner or client is that they provide very good insight into what your customers are doing so you know where problems lie in terms of customer experience/conversion etc - this helps us make informed decisions for our clients! There isn't anything particularly bad at present but it would be great if we could have some way to see how many people actually use each product category (eg'men' vs women') rather then just seeing overall

Pros
  • Great reporting capabilities too allowing data manipulation without having any coding knowledge whatsoever.
Cons
  • Zero