Faraday helps us analyze the customer journey, understand what are they searching and why. It also allows us to interact directly with the users and drive better customer experience. Faraday is also very easy to integrate with other tools and applications. Faraday is really helping us understand what our users are looking for and why. We have seen an improvement of our user journey over time. Faraday also gives us the ability to do advanced A/B testing and also a lot of analytical insights…