Review on Faraday by Geoff Cooper

Faraday helps us analyze the customer journey, understand what are they searching and why. It also allows us to interact directly with the users and drive better customer experience. Faraday is also very easy to integrate with other tools and applications. Faraday is really helping us understand what our users are looking for and why. We have seen an improvement of our user journey over time. Faraday also gives us the ability to do advanced A/B testing and also a lot of analytical insights. Sometimes it can take a while to get a response from their support team. Faraday is helping us optimize our marketing effort, understand our customers better, build good insights and drive better customer experience. The tool has been very helpful in creating custom models that can be used for predicting behavior or outcomes across multiple channels. The dashboard is user friendly and allows you to view the model. The tool is easy to use, and it's helped us identify areas where we could make improvements. I would recommend their services to other organizations. We are using the tool to improve engagement among our members.