Pros
- Great features
- Easy integration with many devices (iOS & Android) including Microsoft Outlook
- Synced via calendar app very helpful if someone uses another platform insteadOffered by Salesforce Marketing Cloud
- Allows users view their own activity logs within SFMC without having knowledge about technical skills.
- Sharing records between business units easily:
- Notifying customer before account goes into risk zone
Cons
- Some disadvantages