The ease to use interface is great for small businesses who don't want too much hassle running an IT department or having someone else handle it! I have used other hosting companies but this one has been by far my favorite so-far (and they are still improving!).
Pricing could be better especially if you're using more than 1 website/domain hosted from them which will increase your monthly bill significantly - however we only host 2 websites atm thus not as big issue yet though definitely…