I like that it's easy for me as an individual user, but also has some great features such as being able to create groups so you can have different rules set up depending what group your in (i'm thinking about school/work). It does take time at first before everything clicks together correctly with this software! The price point isn't too bad either considering how much info they collect from us everyday we're using our computers or phones - which may not be all that accurate since there areβ¦