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Market EyeQ Review

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Poor

Revainrating 2 out of 5  
Rating 
2.0
Vertical Industry, Automotive

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Description of Market EyeQ

Powered by unrivaled data access from IHS Markit, Market EyeQ is the industry’s first sales and marketing platform that gives you the power to identify, communicate and close every potential new and pre-owned car buyer in your market

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Type of review

Revainrating 2 out of 5

Market EyeQ is a software tool designed to help companies understand their customers better.

I love the concept of Market EyeQ. I was looking for something like this for my business. Unfortunately the system is too complex for me. In fact, it is almost impossible to figure out how to use. I spent weeks searching and trying to learn how to use this system, but couldn't figure it out. If anyone else has tried to learn how to use this system, please let me know if you figured it out. As an example of its complexity, there are over 50 different types of reports one could generate from

Pros
  • A very unique approach to doing business research, and a unique way to share information
  • A powerful way to analyze market trends
  • Very intuitive
Cons
  • The interface is confusing, not easy to use, and the software does not work well without someone who knows what they are doing helping you
  • There is no way to tell whether the data is accurate or not, only a small portion of the available data can be checked
  • It is extremely difficult to understand and to modify the programs without help