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Numerator Insights Review

3

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Very good

Revainrating 4.5 out of 5  
Rating 
4.7
Commerce, Omnichannel Commerce

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Description of Numerator Insights

Numerator, formerly InfoScout and Market Track, is a market intelligence firm that brings together omnichannel marketing, merchandising and sales data to make pursuing new possibilities simple for brand, retail and agency clients. Owned by Vista Equity Partners, Numerator is uniquely able to link what people buy to the reasons and influences behind their purchases, combining the power of the InfoScout OmniPanel and the advertising, promotion, ecommerce pricing, and digital shelf messaging that influence the path to purchase. As America's largest and most representative purchase panel, the InfoScout OmniPanel captures nearly 1 out of every 360 shopping trips made across the country. These shoppers also complete in-the-moment surveys to more fully explain the ‘why behind the buy.’ With more than 100 million brick-and-mortar and ecommerce receipts captured annually, Numerator has rapidly become a primary source of real-time, omnichannel behavioral insights for industry leaders such as Procter & Gamble, J&J, Chobani, Red Bull, Kroger, The Marketing Arm, and Samsung. For more information, please visit www.numerator.com.

Reviews

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Type of review

Revainrating 5 out of 5

Makes tracking buyer habits and ROI much easier

The ease in which you can pull up all your historical consumer behavior within one platform! You no longer have to go back through different platforms or applications when trying to find information about previous consumers' purchasing behaviors. It's very easy - just click it once (or twice) an understand where each shopper has been before they reach checkout page/s. We are still working out some kinks but we think this will be our main tool moving forward as well with more features being…

Pros
  • They provide extremely intuitive tools for managing customer data across multiple departments, channels & business units..it is super user friendly.we've had positive feedback from many users both internal AND external that use their product daily.
  • Easy integration into existing eCommerce system via API

Revainrating 5 out of 5

Numerologist is great for tracking Customer Journey data

The ability to access any information you need when creating an account with numerator insights was perfect! We were looking at different platforms but all had limitations in terms of customer reporting or other needs we needed (i.e., custom reports). I can't think about anything we dislike except maybe how long it took us initially to get set up as our team has become more familiarized w/ the platform now. It's been a very helpful tool over the last year helping solve business problems. The…

Pros
  • Ability To See All Customers In 1 Screen
  • Ease Of Use And Integration With Other Marketing Automation Platforms
  • Powerful Toolkit That Can Grow Over Time
Cons
  • Some little things

Revainrating 4 out of 5

An excellent tool for understanding your customers and their needs

I like how easy it was to set up my account with this software! It's very user friendly when you're just getting started-- but also has all kinds of options if necessary (which we didn't need). We've been using numerators insights in our store since last year; however, not much changes from month-to-month because they are constantly updating so there aren't any issues at present time aside from needing more space which isn't really an issue anymore now than before as well. They have helped us…

Pros
  • I like how easy it was to set up my account with this software! It's very user friendly when you're just getting started but also has all kinds of options if necessary (which we didn't need)
Cons
  • I have not been a customer very much but the software has been easy to set up and the customer/technical/technical to