I love this brand, smell, and quality of product. I was suggested it by my stylist and will not go back to anything else. It’s helps with my curly curly hair to stay hydrated along with water.

I never bothered to write a negative review for amazon but geez this product made my hair feel as dry as straws! Do not fall for the zero on think dirty app and buy this expensive product, it’s complete false advertisement!

I love this brand. It is gluten-free, my hair is manageable and my curls are POPPING. My day-two hair looks just as good as wash day, it is not dry or frizzy. I have tried a few curly friendly brands, and this one works the best.

Forever in our house, my husband said shampoo brand did not matter - all the same. Now, we know this is not true. Some have too many chemicals, some have too much alcohol and other harsh ingredients. This lovely shampoo feels soft! and smells like lemons. It is great. The only thing is that it does take some of the curl out of my hair. LOVE this shampoo. It is a little pricey. Remember though, for this product a little really does go a long way so you have control on how much money you spend…

I have been using this shampoo for a few months now. I like the gentle scent and that the bottle has lasted me a while. It cleans well but it is too drying for my curly, thick hair. I wish it wasn't so stripping.

Loooove this stuff! My hair is healthy again! I don’t need that much for my very long (middle of my back), thick 3a curly hair. :-)The partnering conditioner is great!

This shampoo worked very well for my hair. However oh, I have found things that work just as well and are much cheaper. Overall though I would still consider this a good product.

I have a problem with many shampoos that cause my scalp to itch. I found one that works but wanted something without preservatives. This has nice smell. Hair comes out clean although without the lathering, I have to use more of this expensive shampoo.