Pros
- Easy
- use dashboard
- Customizable message delivery schedules (both individually & groups)
- Highly accurate targeting capabilities by using multiple factors like demographic info + device/platform.
- Ability create custom audiences via LinkedIn Ads Manager API integration
- Supportive staff that responds quickly when issues arise or questions pop up! They always go above an beyond what it takes..and even reach out proactively before something becomes unmanageable :) !!!!!!
Cons
- Almost never