Pros
- Easy access
- Easeful interface/interface design.
- Content creation, storage & retrieval (including export)
- Email marketing automation tools such email templating etc.
- Ability To Manage Multiple Campaigns With One Single Platform
- The ability create campaigns using templates.
- Using an autoresponder system within your own platform insteadof relying upon other platforms.etc
Cons
- Not much if any downsides really