I like that it is easy to use, has many features for different types of users (including non-users), can be used in conjunction with other tools such as Google Maps or Salesforce etc., provides great analytics data which helps decision making - also allows you have visibility into what your customers are doing so we know where our efforts should go next! The only thing about this tool i dislike slightly was having too much choice when creating an account/profile page but they've since sorted…