- Beautiful body. Eco environment from Apple - devices communicate with each other very simply (I have a tablet, AppleTV, iPod and Extreme Airport). Ease of use, but Android has already caught up in this regard.
- The price that crosses everything. A phone for ~50,000 should be perfect! This means that it should not lag, there should be enough RAM so that pages in Safari are not reloaded, the speaker should not have creaking (even barely noticeable), the screen should be super clear, and the touch screen should be more accurate, the silent mode rocker should not should play, the batteries should last for 2 days and the software should allow you to group different files into archives when sending mail, and not send them to the AppStore instead. NO INDICATOR LIGHT! It's in the phone for 50K! ))