I love that it's easy to use, has great customer support and allows you to share your opinion in real time. It also provides analytics for how people are interacting with content so you can see what areas need improvement or if there is something new they'd like to try out. The tool itself isn't visually appealing which makes it harder to get users engaged at first glance. However once someone does engage, they usually stay because of its ease-of-use.
As mentioned above, we've been able to gain