I like that it has so many features to choose from with multiple levels of user experience, allowing companies large or small can find what they need without being overwhelmed by too much choice! The support team is also super helpful in any way needed for us at this stage as we are still early into using their products - but if you're not sure how something works feel free ask them questions (and do try out some demos!).
It's great having all these options available when there isn't alwaysβ¦