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Tercept Unified Analytics Review

2

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Very good

Revainrating 4.5 out of 5  
Rating 
4.5
Marketing, Marketing Analytics

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Description of Tercept Unified Analytics

Tercept automatically aggregates and organizes all your monetization data (adservers, adexchanges, adnetworks, SSPs), analytics data (GA, Flurry, Appsflyer, Firebase, HasOffers, Tune, AdJust) and marketing data (FB, AdWords, Instagram, Mailchimp, PushEngage, PostUp) into one single dashboard with powerful querying and visualization capabilities. You can map data across sources, setup custom reports and automate 100% of your reporting. With Tercept, you spend less time on downloading reports, and more time on generating insights & improving ROI. Key Features - 1. 100s of API integrations with leading monetization, analytics and marketing platforms 2. Support for niche/local ad-networks, SSPs and prebid partners 3. Data collection through APIs, scheduled reports, storage locations (S3, Dropbox, GCP), google spreadsheets, one-time uploads, etc 4. 100% flexibility to combine data from different data sources to create custom dimensions, metrics and reports 5. Export data in real-time into Google Spreadsheets, Google Data Studio, Google Cloud Storage, Tableau or any BI tool of your choice 6. Support for data in any format including csv, xml, xls, json etc. 7. Fully customizable dashboards 8. Data normalization across timezones, currencies; Metric and dimension mapping across platforms 9. Fully customizable logins (Role based access control): customize dashboards by login; customize tables, metrics and dimensions for every login

Reviews

Global ratings 2
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Type of review

Revainrating 5 out of 5

tercept is a great tool for conversions! great customer service too!

I like that we have everything in one place so it is easier to understand what our conversions are from different channels at once as well as how each channel affects them individually or together for overall performance. It's also easy to see trends over multiple months/years by just looking through historical graphs when needed! The only thing i dislike about this tool was their price point compared to some other tools out there but they do offer quite affordable monthly plans which makes up

Revainrating 4 out of 5

Excellent way gather analytics with little setup time

The most important thing that I personally really appreciate about this is how interactive it allows me to be while using my analytic product. So in other words -- there are several options for things like "what type of media" or 'where' a person was so i am not limited only when comparing between campaigns where someone might see something different because they have access via multiple devices etc. Really good! It's very easy to make modifications but sometimes getting used to everything…

Pros
  • Easy way To consolidate your information
  • Great ability connect disparate platforms together
  • Intuitive UI & UX
Cons
  • Not being able do manipulate analytics easily