The Juventus Fan Token is the Juventus football club's own cryptocurrency. With this token, football fans have the opportunity to be closer to the team they support and have the opportunity to have a say in some decisions to be made with the team.
Chiliz (CHZ) is an ERC20 utility token that serves as a digital currency for the Ethereum blockchain and platform. When launching their platform, alongside other sports blockchain initiatives, a new category of tokens emerged: Once the Fan Token entered the platform, club partners host something called the Fan Token Offering (FTO). Fans must purchase CHZ via a cryptocurrency exchange to obtain Fan Tokens. Unique to a team or club, these tokens are a limited, digital entity that provides access to an encrypted voting book and ownership of membership rights.
JUV token holders have the following rights to the Juventus team:
Vote on app-specific surveys throughout the season
Being part of a community of Juventus fans
Special discounts on official Juventus products
Being the first to know about Juventus' future plans
VIP experience at the stadium
Free match tickets for Serie A and Champions League home games