For me it’s about the scale. The overall trading volume, the number of listed assets and available options - it’s a business that thinks big and acts big.
At the moment of me writing this review there are over 851 million completed trades on KuCoin - and this number keeps getting bigger. There are literally hundreds of trading pairs - and that’s only for spot trading! Don’t forget about the futures, DeFi and NFTs!
There are also lending options, mining pools, derivatives trading, affiliate program, etc. Honestly, it can be a bit overwhelming, especially if you are a newbie. But there is no better way to learn than just getting into it!