I really like this project. Although I'm not so long I use their browserβ¦
I really like this project. Although I'm not so long I use their browser during this time he became my favorite.Very convenient.
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Pros
"Basic Attention token is a token created on the basis of Ethereum blockchain.The task of the project is to provide access to the Brave platform, which is a new decentralized advertising system". In my opinion, it is a very good idea.This platform has a number of advantages for all users of the system(user,advertiser,publisher). In short, the advantages for each of the market participants:
- USER
Gets rewarded in BAT for watching ads.Using the browser Brave, the user is guaranteed to protect their sensitive data. Also user sees an advertisement that is really interesting to him.Thanks to the built in browser "anonymous shield" all user actions are protected from tracking via the Internet by third-party advertisers and publishers.
- ADVERTISER
The effectiveness of advertising campaigns is increasing. Targeting increases. The risk of fraud is excluded.
- PUBLISHER
Increases its revenue by attracting more advertisers and interested users.