Whether there was one thing lacking from the Binance platform, it was its cryptocurrency, which was first housed on the Ethereum blockchain network as a token before being hosted on the Binance platform itself.
It is now a cryptocurrency for internal usage that can be very beneficial within Binance; it is built on decentralized technologies and the Blockchain architecture.
It may be used as a payment mechanism for fees, generate money for its development and profitability, and I have no doubt that it will come to life off the Binance platform in the near future. I have no doubt that as part of the Binance platform, it is a smart medium-term investment for people who want to trade. Money saved is well invested.