If something was missing from the Binance platform it was its Cryptocurrency, it was initially under the ethereum blockchain platform as a token, then it happened to be hosted on the Binance platform itself.
It is a crypto for internal use at the moment that can be very useful within Binance, it is based on decentralized technology under Blockchain architecture.
It can be used as a payment method for fees, earn money for its growth and profitability, I do not doubt in the near future come to life off the binance platform. As part of the Binance platform, I have no doubt that it is a good medium-term investment for those who like to trade. Money saved well invested.