If they improve the marketing strategies and can make use of the community…
If they improve the marketing strategies and can make use of the community, they will inspire everyone around.
Pros
The Cardano coin has a 2-layered processing system and this allows 2 sets of processes to occur simultaneously and this is similar to the communication protocol use in internet.
Cons
As a crypto currency, Cardano hasn't made a huge impact on the market yet.