Review on DAD by francis fernandez
DAD: advertising with blockchain security
Advertising is one of the most convenient sales strategies to reach many markets. If we add the security and decentralization of blockchain to this, we have an ideal ally for advertising companies.
DAD is a platform based on blockchain technology that serves to design and link advertisements in a secure way due to the use of the distributed ledger as the basis for recording its operations.
What is achieved by linking DAD to blockchain?
Blockchain technology allows the advertising data to be recorded in an unalterable way in the general ledger, so that the users of the platform have full confidence in their transactions.
In addition, the use of blockchain contributes to promoting the inclusion of small and large players in the advertising industry in the global market; granting the same opportunities to all equally; since they have equal access to the benefits of the ecosystem.
For developers, DAD also creates an opportunity to take their encryption as the basis for future advertising projects or enhancements to existing ones.
Does the platform have any deficiencies?
DAD is an ecosystem with a presence in the market and has made important alliances with some companies in the crypto industry; This has allowed it to gain links within this competitive trade network; however it has not yet achieved a privileged position on the cryptographic billboard with its native currency.
Despite this, its founders and the community of users of the platform continue to bet on its growth and consolidation as a network promoting the exchange of advertising assets in a safe way.
For members of your business infrastructure; DAD is a support network that helps boost your advertising business.
Pros
- Creates an uncontrolled market for the promotion of goods and services
- Allows you to promote items online globally
- Establishes security mechanisms for advertisements
- Eliminate intermediaries in advertising protocols
Cons
- Their coin is not in circulation
