They are not going to be able to stop other firms from collecting customer data from other sources after all, there will be many users who don’t wish to sell data or not sell enough data to satisfy the data needs of companies. idea could provide a truly disruptive to the current system with users getting paid to give away data and companies receiving 100% accurate data, the middlemen data collectors could be in for a shock. It states That By 2022, Data Will Be The Most Valuable Resource In The World. We Would Have To Agree With That.