Review on Tripio by Eve Vallenilla

There is no doubt that the advertising concept that we conceived changed radically with the incursion of blockchain technology, giving a global and totally decentralized aspect to advertising campaigns based on traditional methods.

With the introduction of Trivver as an advertising platform, not only are the benefits of blockchain taken advantage of, but an innovative source of technological resources based on augmented reality and virtual reality is incorporated, known as XR (Extended Reality).

Under this concept of XR technology, smart objects of two categories are created: generic and brand.

What is the purpose of creating these smart objects, a product of the so-called XR technology?

With the introduction of these digital resources focused on augmented reality and virtual reality (XR), it seeks to improve the consumer experience when interacting with the advertising medium, allowing the advertising manager to create personalized advertisements based on the type of audience to which the advertising a product or service.

In this sense, smart objects allow advertising developers to design strategies and campaigns that adapt to each situation or need in the environment where the consumer or applicant of the good or service operates.

This flexibility to customize campaigns is possible thanks to the versatility provided by the innovative technology known as XR, which has the flexibility to change the attributes involved in the development of an advertisement and match it to what the consumer or their current environment requires. .

What additional resources does Trivver use to tailor its advertising campaigns to each audience?

As we have already mentioned, in addition to the help provided by XR technology, the Trivver platform collects information through different online channels that are connected to a large volume of users. This allows you to integrate this data into the development of smart objects and thus meet the expectations of each consumer.