Amazon Web Services are already behind the project and are fully invested in supporting it. A partnership with Mindshare has been signed recently, which will involve “testing whether Zilliqa’s blockchain protocol can be used to address pervasive industry challenges including contextual advertising in relation to fake news; develop strategic initiatives around data privacy and develop an industry-wide tokenization program which can be used for publisher and content scoring.” The participants in this testing will be two 2 publicly traded companies, listed on the NASDAQ and NYSE. A thought leadership initiative which will include public hackathons all over the world will be launched alongside a still unnamed partner.Tolerance (PBFT), as opposed to other blockchains which rely on PoW algorithms for both mining and consensus achievement.