The ability of this tool in controlling all aspects which are related for my business from endpoints device configuration (mobile/fixed) down into applications used by our customers devices like banking apps etc.. It's very easy using it as well since you can see everything what has been configured so far about your customer profile including his data plans details too! Everything looks cleanly organized but sometimes I feel there should be more options available at least during setup phase when we create new profiles because some things might not get set up correctly due its limited selection then only - otherwise great experience while managing various mobile clients' configurations through different channels i have mentioned above.