The ability for me as an agent/sales person who is not tech savvy at all can use this software without much difficulty or training! I am able train others in my team with ease because it's so simple that even those less experienced are productive very quickly - they don't need endless tutorials like some other programs require them too have success using their system! It has made life easier by allowing us agents (who may be from different countries) access easily into our CRM which allows easy monitoring & reporting etc..