I measured the length of cable I needed for my project and 15ft was just what I needed so I ordered the 'Trimax TDL1510 Trimaflex 15' X 10 mm Dual Loop Multi-Use Cable", and it was about half a foot shorter, I immediately pulled out a tape measure, and in fact it was only 14.5". It is clear that this length does not add up to a 15 -ft cable led meaning they are intentionally mis-advertising their product which is ridiculous as the length dimension can easily be measured by any consumer who wants to verify it.Obviously 14.5ft cables are sold.The Cable instead of the advertised 15 foot length saves them manufacturing costs but only at the cost of their reputation as a reputable manufacturer Otherwise the cable looks and feels sturdy.