The tool has helped us improve our targeting in many ways such as better segmentation of email lists - both those who have visited site or not etc..The ability quickly see how much time people spend online/offline which can help with managing budgets very well! It does take some getting used too but definitely worth it once we get into this new way working!! I would really recommend trying out their free trial version before committing fully so u know what works where :) We've been looking at other tools like OptinMonster & Marketo however had heard good things about tiny clues from colleagues also using them within my team (both B2B).