I bought it in pair with the shampoo to lighten the shade of medium blond hair a little. In terms of economy, it lasts for a long time and, for the first time, the balm ended faster than the shampoo. I used (and still use) 3-4 months with a regimen of once every 2-3 days - it lasts a very long time. But it does not lighten hair without pigment, no matter how much you hold it, it's all good old marketing. But it is worth noting that the hair after application is soft, smooth, silky and in general I also like this effect, maybe I will order something from this series for light brown hair next time.
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